Tuesday, May 31, 2011

The Power of a Real Estate Home Staging Consultation

Recently a home seller called us very frustrated with her real estate agent as the agent did not take any action on trying a different strategy to sell her house in Greenwich, CT. The house has been on the market for almost a year with very little traffic. She saw staging on HGTV and thought that she should explore this new avenue.

Birgit Anich Staging & Interiors came in providing a detailed 1.5 hours home staging consultation and followed up with a customized consultation report outlining all suggestions. We had recommended some paint change, minor repairs, re-purposing a room, re-arranging furniture, bringing in different decor items such as different rug, pillows, wall art, lighting, accessories,… It took the client a few days of focused work using our consultation report and then have new photographs taken for the MLS listing.

Immediately she started showing a much increased number of showings of her house. Two weeks later she called us that she received an offer close to asking price and was finally able to move on with her life after a restless year.

After this and many other such success stories, I am wondering why do so many real estate agents still hesitate to recommend to their clients to have a professional real estate home stager come to give a consultation?

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Saturday, May 7, 2011

Never Sell a Home Without Furniture

I just found this interview with Barbara Corcoran answering home sellers’ questions – “should I take all the furniture out of the house?”

This week I had a meeting with a real estate agent this week where this house was put on the market while the home sellers where still living in it. “Then they moved out and as soon as the house was vacant the traffic into the house has drastically diminished.” he said. This happened to us many times before. Once these houses were staged by us, the traffic picked immediately up again and they sold within a short time period – even as quickly as 2 days after staging while being on the market for 5 months prior to staging. 

Check out this video with one of the best and most public realtors in the country, Barbara Corcoran:

Never Sell a Home Without Furniture

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