Tuesday, May 31, 2011

The Power of a Real Estate Home Staging Consultation

Recently a home seller called us very frustrated with her real estate agent as the agent did not take any action on trying a different strategy to sell her house in Greenwich, CT. The house has been on the market for almost a year with very little traffic. She saw staging on HGTV and thought that she should explore this new avenue.

Birgit Anich Staging & Interiors came in providing a detailed 1.5 hours home staging consultation and followed up with a customized consultation report outlining all suggestions. We had recommended some paint change, minor repairs, re-purposing a room, re-arranging furniture, bringing in different decor items such as different rug, pillows, wall art, lighting, accessories,… It took the client a few days of focused work using our consultation report and then have new photographs taken for the MLS listing.

Immediately she started showing a much increased number of showings of her house. Two weeks later she called us that she received an offer close to asking price and was finally able to move on with her life after a restless year.

After this and many other such success stories, I am wondering why do so many real estate agents still hesitate to recommend to their clients to have a professional real estate home stager come to give a consultation?

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