As a Home Stager in Fairfield county Connecticut I work with both, real estate agents and home sellers. Recently I received increasingly inquiries from home sellers directly. All these clients had one thing in common – they expressed dissatisfaction with their real estate agents (they all worked with different agents).
But why? They were concerned that their agents did not go beyond the traditional way of marketing their property. These home sellers were desperate to sell their houses fast and at the top price, but they felt that they were just another house on the already long list of real estate inventory in their town. These home sellers understood that something needed to be done to make their most valuable asset stand out from the competition, but were not exactly sure what to do. All of them already de-cluttered, painted and did other things that their agents had recommended to prepare the house for sale. But yet, they knew it was not enough for this tough real estate market. They called Birgit Anich Staging & Interiors for help and got the results they were hoping for – a quick sale at the top dollar.
Here are 3 desperate home seller examples:
Home Seller 1:
Client states: “I am so desperate, I cannot stay in this house any longer. I cannot continue lowering my price – I need to try something else.”
Days on market before our consultation: about 1 year
Occupied House
Our Top 3 Diagnosis:
- Too much de-cluttered. There were no emotional connection points left for buyers to feel home. Needed to add area rugs, accessories, artwork,….
- Personal wallpaper in a couple of rooms to be removed and fresh paint needed.
- A few home repairs.
Our Services: Consultation only – Client executed recommendations based on our consultation report
Result: Sold within 14 days at full asking price.
Home Seller 2:
Client states: “We need to finally move on with our lives. We had to push our agent really hard to come up with a different marketing strategy – we wanted to change agent – that’s when he suggested a staging consultation”
Days on market before our consultation: 164
Occupied House
Our Top 3 Diagnosis:
- De-cluttering needed
- Home Improvements and Updating needed – painting of most rooms, trims and kitchen cabinets
- Replacing many of the dated furniture with more modern furniture through furniture rental to appeal to the target buyers
Our Services: Consultation & Staging
Result: Sold within 31 days after staging close to asking price
Home Seller 3:
Client states: “My agent wants to list the house for a much lower price than I think it should be listed at. I am not happy with the listing price and want to do what is needed to get the top price.”
Days on market before our consultation: not on the market yet
Vacant House
Our Top 4 Diagnosis:
- Updating of the kitchen
- Updating lighting fixtures
- Fresh wall paint and refinishing floors
- Staging 4 rooms bringing in furniture, accessories,….
Our Services: Consultation & Staging
Result: Listing price was $100,000 higher than originally proposed asking price. Sold within 1 day after staging at full asking price.
So the question is, does recommending a Home Staging Consultation hurt or help the reputation of a Real Estate Agent?
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